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'POTTERING ALONG THE ROAD TO SUCCESS'
"I'm a potter, not a businesswoman", said Rachel Quinn as she explained why she found the Sligo
County Enterprise Board Tradelinks Programme so valuable.
Rachel Quinn studied fine art at university before working for a year in a pottery in England followed
by six years working with Michael Kennedy, one of Ireland's leading ceramic artists.
"I always wanted to be self-employed" said Rachel. "The years I spent working in a pottery were almost
like an apprenticeship. They taught me a lot of skills that are essential when going it alone.
"While I was working with Michael Kennedy, I bought a house with a workshop attached to it. I started
supplying ceramic angels to two shops and then began to think about setting up a full-time business.
"At college you learn about the creative side of ceramic art and at work you learn the practical aspects
such as how to operate a kiln. I needed to complete the skill set by learning about how to run a business.
That is where Sligo County Enterprise Board came in.
"The mentor support provided by the Board under the Tradelinks programme enabled me to make the transition
from chasing my tail to operating in a much more planned way. Over the course of six months I worked with
my mentor to create a business plan which will see me over the next number of years.
"I've also learnt how to forecast sales and cash-flow and set targets and to get into the habit of
monitoring progress on a regular basis. Tradelinks has provided me with an opportunity to allow someone
else to look at my business from the outside and then help me develop the skills I needed to make the
changes required to run and grow the business. Their expertise and advice has been invaluable."
It all began for Rachel four years ago when she went to the 'Showcase' trade exhibition to see if she
could generate enough orders to enable her to leave her job to concentrate on her own pottery full-time.
For the first year she concentrated on a limited number of designs and started to build her wholesale
business. Three years on, she supplies more than thirty stores including two in Scandinavia, two in
the United States of America and two in Great Britain and has just launched a new range called 'Artefacts'.
"The focus of my attention during the first two years was on getting orders out to customers on time. It
was only in the third year of trading that I was able to get out into stores to see how my pieces were
being displayed. I wasn't really happy with the presentation so this year I've made a merchandising stand
and have produced packaging and a brochure." said Rachel.
"I'm also developing a retail business beside my workshop and have seven products for sale on-line as a
pilot study into internet selling. At the moment I'm starting to expand into the corporate gifts market
and will also be exhibiting at the Formax tradeshow in Sweden this September."
'Tradelinks has provided practical benefits to businesses by using one of the most useful agency support
tools - mentoring' said Liam Kiely, Assistant CEO with Sligo County Enterprise Board. 'Businesses seem to
bond better with someone who will visit their premises and show an active interest in what they are doing.
Even better when they have experience of the sector or have knowledge in a business discipline. The key
to success is to target the support to suit the businesses needs. Even though general business advice has
its part to play, we try to identify mentors on an ongoing basis with the knowledge and skill to go a bit
deeper and look at the particular opportunities and threats a business faces.' |